Wholesale pricing or agency pricing on online retail platforms : the effects of customer loyalty
Lin Chen, Guofang Nan, and Minqiang Li
| Year of publication: |
2018
|
|---|---|
| Authors: | Chen, Lin ; Nan, Guofang ; Li, Minqiang |
| Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 22.2018, 4, p. 576-608
|
| Subject: | Online pricing | online retail | customer loyalty | online platform | upstream competition | agency pricing | wholesale pricing | Online-Handel | Online retailing | Preismanagement | Pricing strategy | Digitale Plattform | Digital platform | Electronic Commerce | E-commerce | Einzelhandel | Retail trade | Großhandel | Wholesale trade | Preiswettbewerb | Price competition | Kundenbindung | Customer retention | Beziehungsmarketing | Relationship marketing | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10864415.2018.14850 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011932699