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Whose culture and how far? : culture presentation in current business english textbook series

Roya Pashmforoosh and Esmat Babaii (Department of Foreign Languages, Kharazmi University, Tehran, Iran)
Year of publication:
July-September 2015
Authors: Pashmforoosh, Roya ; Babaii, Esmat
Published in:
Journal of teaching in international business. - Philadelphia, Pa. : Taylor & Francis, ISSN 0897-5930, ZDB-ID 1075237-7. - Vol. 26.2015, 3, p. 216-236
Subject: Culture | Business English textbooks | Business English as a lingua franca (BELF) | International business communication | Critical cultural awareness | Unternehmenskultur | Corporate culture | Großbritannien | United Kingdom | Englisch (Sprache) | English (Language) | Kultur | Interkulturelles Management | Cross-cultural management | Interne Kommunikation | Internal communication
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