Whose culture and how far? : culture presentation in current business english textbook series
Roya Pashmforoosh and Esmat Babaii (Department of Foreign Languages, Kharazmi University, Tehran, Iran)
| Year of publication: |
July-September 2015
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| Authors: | Pashmforoosh, Roya ; Babaii, Esmat |
| Published in: |
Journal of teaching in international business. - Philadelphia, Pa. : Taylor & Francis, ISSN 0897-5930, ZDB-ID 1075237-7. - Vol. 26.2015, 3, p. 216-236
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| Subject: | Culture | Business English textbooks | Business English as a lingua franca (BELF) | International business communication | Critical cultural awareness | Englisch (Sprache) | English (Language) | Unternehmenskultur | Corporate culture | Kultur | Kulturelle Identität | Cultural identity | Großbritannien | United Kingdom | Multinationales Unternehmen | Transnational corporation | Lehrmaterial | Teaching aid | Interne Kommunikation | Internal communication | Interkulturelles Management | Cross-cultural management |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08975930.2015.1083514 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011434407