Whose story is this? : source reveal as a communication tactic to increase consumers' advocacy for social causes
Anne Hamby, Davide Orazi, Patrick Moreau
| Year of publication: |
2024
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|---|---|
| Authors: | Hamby, Anne ; Orazi, Davide ; Moreau, Patrick |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 170.2024, Art.-No. 114309, p. 1-11
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| Subject: | Consumer advocacy | Narrative persuasion | Perceived moral violation | Source effects | Storytelling | Narrative Methode | Narrative method | Konsumentenverhalten | Consumer behaviour | Kommunikation | Communication |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.114309 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014534997