Why a new name? : the role of asset characteristics and broad market trends in predicting brand affiliation change in hotels
Year of publication: |
2021
|
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Authors: | Blengini, Isabella ; Das, Prashant |
Published in: |
The Cornell hospitality quarterly. - Thousand Oaks, Calif. : Sage, ISSN 1938-9663, ZDB-ID 2381244-8. - Vol. 62.2021, 2, p. 173-197
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Subject: | affiliation | brand change | commercial real estate | hazard rate | hotels | Hotellerie | Hotel industry | Markenführung | Brand management | Gewerbeimmobilien | Commercial real estate | Markenartikel | Brand | Markenimage | Brand image |
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