Why and how do branders sell new products on flash sale platforms?
Year of publication: |
1 October 2018
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Authors: | Zhang, Mingyang ; Zhang, Juliang ; Cheng, T. C. E. ; Hua, Guowei |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 270.2018, 1 (1.10.), p. 337-351
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Subject: | OR in marketing | Retail operations | Pricing | New product | Flash sale | Verkauf | Selling | Produktentwicklung | New product development | Innovation | Einzelhandel | Retail trade | Preismanagement | Pricing strategy | Verkaufspersonal | Salespeople | Verkaufsförderung | Sales promotion |
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