Why and When to Launch New Products During a Recession : An Empirical Investigation of the U.K. FMCG Industry and the U.S. Automobile Industry
Year of publication: |
2022
|
---|---|
Authors: | Talay, M. Berk ; Pauwels, Koen ; Steven, SEGGIE |
Publisher: |
[S.l.] : SSRN |
Subject: | USA | United States | Kfz-Industrie | Automotive industry | Produktentwicklung | New product development | Konjunktur | Business cycle |
Extent: | 1 Online-Ressource (54 p) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 4, 2022 erstellt |
Other identifiers: | 10.2139/ssrn.4293497 [DOI] |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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