Why and when to launch new products during a recession : an empirical investigation of the U.K. FMCG industry and the U.S. automobile industry
M. Berk Talay, Koen Pauwels, Steven H. Seggie
| Year of publication: |
2024
|
|---|---|
| Authors: | Talay, M. Berk ; Pauwels, Koen ; Seggie, Steven H. |
| Subject: | Automobile industry | Business cycles | Fast moving consumer goods | New product launch | Recession | Kfz-Industrie | Automotive industry | Konjunktur | Business cycle | USA | United States | Großbritannien | United Kingdom | Produktentwicklung | New product development | Innovation | Konsumgüterindustrie | Consumer goods industry |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-023-00936-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015047905