Why are Filipino consumers strong adopters of mobile applications?
Donald L. Amoroso; Ricardo Lim
| Year of publication: |
2015
|
|---|---|
| Authors: | Amoroso, Donald L. ; Lim, Ricardo A. |
| Published in: |
Business technologies in contemporary organizations : adoption, assimilation, and institutionalization. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-6623-8. - 2015, p. 236-245
|
| Subject: | Internetnutzung | Internet usage | Mobilkommunikation | Mobile communications | Philippiner | Filipinos | Innovationsakzeptanz | Innovation adoption | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Philippinen | Philippines |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010483516