Why cassava processors will patronize mechanized cassava peeling machine service

Cassava peeling machines are available but are inaccessible and prohibitively expensive, especially for small-scale processors to acquire. This paper examines the perception and willingness of smallholder cassava processors to pay for cassava peeling machine services using data from 300 cassava processors in the Bono East Region of Ghana. A perception index from a 5-point Likert Scale and Cragg's Double Hurdle model were the methods of analysis. The results revealed a perception index of 2.54 and this implies that cassava processors have neutral perception about the cassava peeling machine service. Also, it was found that majority of the processors (75.33%) are not aware of existence of the cassava peeling machine. In addition, we find that 99.63% of the cassava processors are willing to patronize the services of the cassava peeling machine. Moreover, cassava processors are willing to pay an average amount of GH₵ 4.21 for a 50 kg bag of cassava peeled using the services of the cassava peeling machine. Furthermore, the study revealed that factors such as educational level, quantity produced per processing cycle and the dependence on cassava processing as the main source of income positively and significantly influenced willingness to pay for the services. Finally, the amount processors were willing to pay was influenced by educational level, household size, source of income, perception about machine's complications and group membership. The study recommends that investors consider installing cassava peeling machines to provide commercial cassava peeling services in processing areas. While generating income to investors, it will contribute to reducing postharvest losses during cassava processing. Future efforts should focus on raising awareness about the availability and benefits of commercialization of mechanized peeling of cassava.