Why competitive strategy succeeds - and with whom
Year of publication: |
2011
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Authors: | Spender, J.-C. ; Kraaijenbrink, Jeroen |
Published in: |
Competition, competitive advantage, and clusters : the ideas of Michael Porter. - Oxford [u.a.] : Oxford Univ. Press, ISBN 0-19-957803-6. - 2011, p. 33-55
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Subject: | Michael E. Porter | Wettbewerbsstrategie | Competitive strategy | Theorie | Theory | Ökonomische Ideengeschichte | History of economic thought | Wirkungsanalyse | Impact assessment |
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