Why customers feel locked into relationships : using qualitative research to uncover the lock-in factors
Mary P. Harrison, Sharon E. Beatty, Kristy E. Reynolds, and Stephanie M. Noble
| Year of publication: |
2012
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|---|---|
| Authors: | Harrison, Mary P. ; Beatty, Sharon E. ; Reynolds, Kristy E. ; Noble, Stephanie M. |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 20.2012, 4, p. 391-406
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| Subject: | Dienstleistungssektor | Service industry | Dienstleistung | Services | Kundenbindung | Customer retention | Wechselverhalten | Switching behaviour | Qualitative Methode | Qualitative method |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009688905