Why display motion on packaging? : the effect of implied motion on consumer behavior
Junwei Yu, Olivier Droulers, Sophie Lacoste-Badie
| Year of publication: |
2022
|
|---|---|
| Authors: | Yu, Junwei ; Droulers, Olivier ; Lacoste-Badie, Sophie |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 64.2022, p. 1-9
|
| Subject: | Attention | Consumer behavior | Evolutionary psychology | Eye tracking | Implied motion | Packaging | Product evaluation | Purchase | Konsumentenverhalten | Consumer behaviour | Visuelle Wahrnehmung | Visual perception | Verpackung |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102840 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013209597