Why do companies engage in green marketing? : alternative green marketing strategies and the motivations for the green marketing approach
Year of publication: |
[2017]
|
---|---|
Authors: | Kirezli, Özge ; Yiğit, Melis Kaytaz |
Published in: |
Green marketing and environmental responsibility in modern corporations. - Hershey, PA : IGI Global, ISBN 978-1-5225-2331-4. - 2017, p. 105-135
|
Subject: | Öko-Marketing | Green marketing | Strategisches Management | Strategic management |
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