Why do consumers adopt online channel? An empirical investigation of two channel extension mechanisms
| Year of publication: |
2013
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|---|---|
| Authors: | Yang, Shuiqing ; Lu, Yaobin ; Chau, Patrick Y.K. |
| Published in: |
Decision support systems : DSS ; the international journal. - Amsterdam [u.a.] : Elsevier, ISSN 0167-9236, ZDB-ID 516545. - Vol. 54.2013, 2, p. 858-869
|