Why do consumers subvert brands? : investigating the influence of subjective well-being on brand avoidance
Abhisek Kuanr, Debasis Pradhan, Teidorlang Lyngdoh, Michael S. W. Lee
| Year of publication: |
2022
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|---|---|
| Authors: | Kuanr, Abhisek ; Pradhan, Debasis ; Lyngdoh, Teidorlang ; Lee, Michael S. W. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 3, p. 612-633
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| Subject: | anti-consumption | brand avoidance | consumer subversion | self-control theory | subjective well-being | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Zufriedenheit | Satisfaction | Markenartikel | Brand | Lebensqualität | Quality of life | Konsumentenboykott | Consumer boycott |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21606 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012817143