Why do customers value m-banking apps? : a stimulus-organism-response perspective
Nikolina Palamidovska-Sterjadovska, Jana Prodanova, Anita Ciunova-Shuleska
| Year of publication: |
2024
|
|---|---|
| Authors: | Palamidovska-Sterjadovska, Nikolina ; Prodanova, Jana ; Ciunova-Shuleska, Anita |
| Published in: |
Spanish journal of marketing. - Bingley : Emerald, ISSN 2444-9709, ZDB-ID 2924966-1. - Vol. 28.2024, 4, p. 481-499
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| Subject: | Intention to use | Mobile banking | Perceived value | Stimuli | Stimulus-organism-response | Theory of consumption value | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour | Mobile Anwendung | Mobile application | Electronic Banking | Electronic banking | Kundenzufriedenheit | Customer satisfaction | Innovationsakzeptanz | Innovation adoption | Mobile Business | Mobile business | Mobiltelefon | Mobile phone |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/SJME-01-2023-0024 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015190382