Why do online grocery shoppers switch? : An empirical investigation of drivers of switching in online grocery
Year of publication: |
2020
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Authors: | Reema Singh ; Rosengren, Sara |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 53.2020, p. 1-11
|
Subject: | Online grocery | Push-pull-mooring | Switching behavior | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Lebensmitteleinzelhandel | Food retailing | Lebensmittelhandel | Food trade | Electronic Commerce | E-commerce | Wechselverhalten | Switching behaviour |
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