Why do people love museums so much? : empirical evidence about the Stellar reputations of art museums and what companies can learn from it
Year of publication: |
2019
|
---|---|
Authors: | Riel, Cees B. M. van |
Published in: |
Global aspects of reputation and strategic management. - Bingley, UK : Emerald, ISBN 978-1-78754-314-0. - 2019, p. 185-209
|
Subject: | Familiarity | Reputation | Museum | RepTrak® model | World class art museums | Country reputation | City reputation | Firmenimage | Corporate reputation |
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