Why do suppliers choose wholesale price contracts? : end-of-season payments disincentivize retailer marketing effort
Year of publication: |
March 2018
|
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Authors: | Devlin, Anna G. ; Elmaghraby, Wedad ; Hamilton, Rebecca W. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 46.2018, 2, p. 212-233
|
Subject: | Contracts | Incentives | Retailer | Supplier | Supply chain relationships | Lieferkette | Supply chain | Einzelhandel | Retail trade | Lieferantenmanagement | Supplier relationship management | Preismanagement | Pricing strategy | Lieferantenbewertung | Supplier evaluation | Vertrag | Contract | Großhandel | Wholesale trade |
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