Why do they make things so complicated? : desperate consumers in complex buying situations
Dr. Lisa Monika Anna Mützel ; with a foreword by Dr. Thomas Kilian, University of Koblenz-Landau
| Year of publication: |
2017 ; 1. Auflage
|
|---|---|
| Authors: | Mützel, Lisa |
| Other Persons: | Kilian, Thomas (preface) |
| Publisher: |
Lohmar : Eul Verlag |
| Subject: | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Entscheidung unter Unsicherheit | Decision under uncertainty | Kognition | Cognition | Emotion | Theorie | Theory | Kaufverhalten | Kognitive Komplexität |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXIII, 313 Seiten Diagramme 21 cm x 14.8 cm, 212 g |
|---|---|
| Series: | Reihe: Marketing : MAR. - Lohmar : Eul, ZDB-ID 2002232-3. - Vol. Band 79 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Dissertation, University of Koblenz-Landau, 2017 |
| ISBN: | 978-3-8441-0511-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011721568