Why doesn't our value creation payoff : unpacking customer analytics-driven value creation capability to sustain competitive advantage
Md Afnan Hossain, Shahriar Akter, Venkata Yanamandram
| Year of publication: |
2021
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| Authors: | Hossain, Md Afnan ; Akter, Shahriar ; Yanamandram, Venkata |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 131.2021, p. 287-296
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| Subject: | Analytics-driven value creation | Customer analytics | Knowledge-based view | Market orientation | Resource-based view | Sustain competitive advantage | Betriebliche Wertschöpfung | Value creation | Wettbewerbsvorteil | Competitive advantage | Ressourcenorientierter Ansatz | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Wissensmanagement | Knowledge management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.03.063 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012545045