Why don’t most merchants use price discounts to steer consumer payment choice?
Year of publication: |
2014
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Authors: | Briglevics, Tamás ; Shy, Oz |
Published in: |
Review of industrial organization : RIO. - Dordrecht [u.a.] : Springer Science + Business Media B.V., ISSN 0889-938X, ZDB-ID 638140-6. - Vol. 44.2014, 4, p. 367-392
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Subject: | Steering payment methods | Price discounts | Card surcharges | Merchant discount fee | Swipe cost | Payment instruments | Payment methods | Konsumentenverhalten | Consumer behaviour | Zahlungsverkehr | Payment transactions | Rabatt | Rebate | Kreditkarte | Credit card | Bankentgelt | Bank charge | Niedrigpreisstrategie | Low-cost strategy | Zahlungsverhalten | Payment behaviour | Preismanagement | Pricing strategy | Bargeldloser Zahlungsverkehr | Noncash payments | Elektronisches Zahlungsmittel | Electronic payment |
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