Why dropping intention of attention to YouTuber channels?
ChienHsing Wu, Shu-Chen Kao and Jung-Chen Chen
| Year of publication: |
2024
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|---|---|
| Authors: | Wu, ChienHsing ; Kao, Shu-Chen ; Chen, Jung-Chen |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 36.2024, 5, p. 1190-1210
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| Subject: | Channel features | Expectation-disconfirmation theory | YouTuber channel | YouTuber features | Vertriebsweg | Distribution channel | Digitale Plattform | Digital platform | Online-Marketing | Internet marketing | Social Web | Social web | Online-Handel | Online retailing | Filmproduktion | Film production | Konsumentenverhalten | Consumer behaviour | Crowdfunding |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-12-2022-0987 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015210508