Why eco-labels can be effective marketing tools : evidence from a study on Italian consumers
F. Testa, F. Iraldo, A. Vaccari and E. Ferrari
| Year of publication: |
2015
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|---|---|
| Authors: | Testa, Francesco ; Iraldo, Fabio ; Vaccari, A. ; Ferrari, E. |
| Published in: |
Business strategy and the environment. - Chichester : Wiley, ISSN 0964-4733, ZDB-ID 1127954-0. - Vol. 24.2015, 4, p. 252-265
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| Subject: | ecological behavior | eco-label | green consumer | green marketing | Umweltzeichen | Eco-label | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Öko-Marketing | Green marketing | Öko-Produkt | Sustainable product | Italien | Italy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011343631