Why many users want custom products
Year of publication: |
2009
|
---|---|
Authors: | Hippel, Eric von |
Published in: |
Innovation and entrepreneurship. - Cheltenham [u.a.] : Elgar, ISBN 1-84844-099-5. - 2009, p. 220-233
|
Subject: | Mass Customization | Mass customization | Marktsegmentierung | Market segmentation | Zahlungsbereitschaftsanalyse | Willingness to pay |
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