Why media managers are not interested in media management : and what we could do about it
Lucy Küng
| Year of publication: |
2010
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|---|---|
| Authors: | Küng, Lucy |
| Published in: |
JMM : the international journal on media management. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1424-1277, ZDB-ID 2010027-9. - Vol. 12.2010, 1, p. 55-57
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| Subject: | Mediensektor | Media industries | Medienmanagement | Media management | Management | Kommunikationsmedien | Communication media | Führungskräfte | Managers |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008653933