Why papers are rejected and how to get yours accepted : advice on the construction of interpretive consumer research articles
Year of publication: |
2017
|
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Authors: | Fischer, Eileen ; Gopaldas, Daiame ; Scaraboto, Daiane |
Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 20.2017, 1, p. 60-67
|
Subject: | Qualitative research | Interpretive research | Consumer research | Manuscript rejection | Theoretical contribution | Konsumentenverhalten | Consumer behaviour | Bibliometrie | Bibliometrics | Marktforschung | Market research | Qualitative Methode | Qualitative method | Theorie | Theory |
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