Why people use social media : a uses and gratifications approach
Anita Whiting and David Williams
| Year of publication: |
2013
|
|---|---|
| Authors: | Whiting, Anita ; Williams, David |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 16.2013, 4, p. 362-369
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| Subject: | Social media | Web 2.0 | Consumer generated media | Uses and gratifications theory | Uses of social media | Exploratory study | Qualitative study | In-depth interviews | Social Web | Social web | Online-Marketing | Internet marketing | Mediennutzung | Media usage | Konsumentenverhalten | Consumer behaviour | Web 2.0-Technologien | Web 2.0 technologies |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010127859