Why recommend a brand face-to-face but not on Facebook? : how word-of-mouth on online social sites differs from traditional word-of-mouth
Andreas B. Eisingerich; HaeEun Helen Chun; Yeyi Liu; He (Michael) Jia; Simon J. Bell
| Year of publication: |
2015
|
|---|---|
| Authors: | Eisingerich, Andreas B ; Chun, HaeEun Helen ; Liu, Yeyi ; Jia, He ; Bell, Simon J. |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 25.2015, 1, p. 120-128
|
| Subject: | Word-of-mouth | Social media | Social risk | Self-enhancement need | Social Web | Social web | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenführung | Brand management | Markenimage | Brand image |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010485541