Why satisfaction doesn't buy loyalty : the role of industry context effects
E.J. Nijssen
| Year of publication: |
2001
|
|---|---|
| Authors: | Nijssen, Edwin Jacob |
| Publisher: |
Nijmegen |
| Subject: | Kundenmanagement | Beziehungsmanagement | Verbraucherzufriedenheit | Kundenbindung |
| Extent: | 24 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004748277