Why should I believe this? : deciphering the qualities of a credible online customer review
Carl J. Clare, Gillian Wright, Peter Sandiford and Alberto Paucar Caceres
| Year of publication: |
December 2018
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|---|---|
| Authors: | Clare, Carl J. ; Wright, Gillian ; Sandiford, Peter ; Paucar Caceres, Alberto |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 24.2018, 8, p. 823-842
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| Subject: | Review helpfulness | review credibility | online customer reviews | electronic word-of-mouth | consumer behaviour | qualitative research | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Glaubwürdigkeit | Credibility | Bibliometrie | Bibliometrics | Personalisierung | Personalization | Kundenzufriedenheit | Customer satisfaction | Produktqualität | Product quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2016.1138138 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011976102