Why should I pay more? : testing the impact of contextual cues on perception of price unfairness for the price-disadvantaged segment in dual pricing
Kapil Khandeparkar, Bhavana Maheshwari, Manoj Motiani
| Year of publication: |
2020
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|---|---|
| Authors: | Khandeparkar, Kapil ; Maheshwari, Bhavana ; Motiani, Manoj |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 78.2020, p. 1-8
|
| Subject: | Price unfairness | Transaction similarity | Categorisation | Dual pricing | Preisdifferenzierung | Price discrimination | Experiment | Preis | Price | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2020.104075 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012165773