Why travellers share information online : a model of trust, innovativeness and loyalty in Generation Y travellers
Year of publication: |
2014
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Authors: | Sukhu, Anupama ; Bilgihan, Anil |
Published in: |
International journal of services, economics and management. - Genève : Inderscience Enterprises, ISSN 1753-0822, ZDB-ID 2422828-X. - Vol. 6.2014, 2, p. 115-131
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Subject: | social media | travel and tourism | information sharing | Generation Y | knowledge exchange | trust | innovativeness | loyalty | online information sharing | Social Web | Social web | Informationsverbreitung | Information dissemination | Vertrauen | Confidence | Wissenstransfer | Knowledge transfer | Urlaubsverhalten | Holiday behaviour | Informationsverhalten | Information behaviour | Beziehungsmarketing | Relationship marketing | Tourismus | Tourism | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Online-Marketing | Internet marketing |
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