Why we buy? : modeling consumer selection of referents
Theodore Tarnanidis; Nana Owusu-Frimpong; Sonny Nwankwo; Maktoba Omar
| Year of publication: |
2015
|
|---|---|
| Authors: | Tarnanidis, Theodore ; Owusu-Frimpong, Nana ; Nwankwo, Sonny ; Omar, Maktoba |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 22.2015, p. 24-36
|
| Subject: | Consumer referents | Reference points | Purchase decision-making | Apparel consumption | Greece | Konsumentenverhalten | Consumer behaviour | Griechenland | Kaufentscheidung | Purchase decision | Bekleidung | Clothing | Privater Konsum | Private consumption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010468503