Why we follow : examining motivational differences in following sport organizations on Twitter and Weibo
Bo Li, Stephen W. Dittmore, Olan K.M. Scott, Wen-juo Lo, Sarah Stokowski
| Year of publication: |
2019
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|---|---|
| Authors: | Li, Bo ; Dittmore, Stephen W. ; Scott, Olan K. M. ; Lo, Wen-juo ; Stokowski, Sarah |
| Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 22.2019, 3, p. 335-347
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| Subject: | Social media motives | Social media | Twitter | Weibo | Uses and gratifications theory | Microblogging | Social Web | Social web | Motivation | Web 2.0-Technologien | Web 2.0 technologies | Sportorganisation | Sport organization | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.smr.2018.04.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012099373