Why we like to touch : consumers' tactile esthetic appreciation explained by a balanced combination of unity and variety in product designs
Year of publication: |
2023
|
---|---|
Authors: | Post, Ruben A. G. ; Blijlevens, Janneke ; Hekkert, Paul ; Saakes, Daniel ; Arango, Luis |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 6, p. 1249-1262
|
Subject: | esthetic appreciation | Gestalt laws | product design | tactile perception | Konsumentenverhalten | Consumer behaviour | Produktgestaltung | Product design |
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