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Wie ästhetisches Produktdesign zur Markendifferenzierung beitragen kann

Thomas Bender; Martin Reimann

Year of publication:	2011
Authors:	Bender, Thomas ; Reimann, Martin
Published in:	Neuroökonomie : Grundlagen - Methoden - Anwendungen. - Wiesbaden : Gabler, ISBN 978-3-8349-0462-1. - 2011, p. 281-293
Subject:	Produktgestaltung \| Product design \| Verpackung \| Packaging \| Ästhetik \| Aesthetics \| Produktdifferenzierung \| Product differentiation \| Markenführung \| Brand management \| Neurowissenschaften \| Neuroscience \| Neuroökonomie \| Neuroeconomics

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Extent:	Ill.
Type of publication:	Article
Type of publication (narrower categories):	Aufsatz im Buch ; Book section
Language:	German
Source:	ECONIS - Online Catalogue of the ZBW

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