Wie McDonald's den Hamburger auf das Fließband legte und mit Franchising die Welt eroberte
Willy Schneider
| Year of publication: |
[2018]
|
|---|---|
| Authors: | Schneider, Willy |
| Institutions: | Books on Demand GmbH <Norderstedt> (publisher) |
| Publisher: |
Norderstedt : BoD-Books on Demand |
| Subject: | McDonald's Corporation | Schnellgastronomie | Fast-food industry | Markenführung | Brand management | Franchising | Lebensstil | Lifestyle | Internationales Marketing | International marketing | USA | United States |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 70 Seiten Illustrationen |
|---|---|
| Series: | Unternehmen, die unser Leben veränderten. - Norderstedt : BoD - Books on Demand, ZDB-ID 2926584-8. - Vol. Band 1 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | German |
| ISBN: | 978-3-7460-4362-3 |
| Classification: | Unternehmensführung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011806939