Wie Werbung wirkt : Erkenntnisse des Neuromarketings
Christian Scheier ; Dirk Held
| Year of publication: |
2006
|
|---|---|
| Authors: | Scheier, Christian ; Held, Dirk |
| Publisher: |
Freiburg [u.a.] : Haufe |
| Subject: | Werbewirkungsforschung | Neuropsychologie | Marketingforschung | Werbepsychologie | Marketing | Strategisches Management |
| Extent: | 195 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-448-07251-6 ; 978-3-448-07251-8 |
| Source: |
Persistent link: https://www.econbiz.de/10004867714