Wielding a double-edged sword : unravelling the development of dynamic capabilities through growth hacking
Carolin Gerlich, Katharina Brenk, Jerome L. Antonio, Dominik K. Kanbach, Sascha Kraus
| Year of publication: |
2025
|
|---|---|
| Authors: | Gerlich, Carolin ; Brenk, Katharina ; Antonio, Jerome L. ; Kanbach, Dominik K. ; Kraus, Sascha |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 189.2025, Art.-No. 115172, p. 1-12
|
| Subject: | Business model scaling | Data-driven decision-making | Data-driven experimentation | Dynamic capabilities | Growth hacking | Iterative experimentation | Dynamische Kompetenzen | Geschäftsmodell | Business model | Experiment | Unternehmenswachstum | Firm growth |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2024.115172 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015416438