Wikibrands : reinventing your company in a customer-driven marketplace
Sean Moffitt ; Mike Dover
| Year of publication: |
2011
|
|---|---|
| Authors: | Moffitt, Sean ; Dover, Mike |
| Publisher: |
New York [u.a.] : McGraw-Hill |
| Subject: | Branding (Marketing) | Product management. | Internet marketing. | Wikis (Computer science) |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XV, 318 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-07-174927-5 ; 0-07-174927-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10008837479