Wikipedia : an opportunity to teach marketing students worldwide : and a call for more crowdsourced marketing content on Wikipedia.com
Andrew J. Dahl, Deborah M. Gray, Jimmy Peltier
| Year of publication: |
2016
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|---|---|
| Authors: | Dahl, Andrew J. ; Gray, Deborah M. ; Peltier, Jimmy |
| Published in: |
Journal of strategic management education : JSME. - Shankill, Co. Dublin : Senate Hall Academic Publ., ISSN 1649-3877, ZDB-ID 2264729-6. - Vol. 12.2016, p. 19-58
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| Subject: | Wikipedia.com | Wikipedia | Marketing | Education | Crowdsourcing | Business Education | Strategic Management | Strategic Marketing | Betriebswirtschaftsstudium | Graduate business education | Strategisches Management | Strategic management | Studierende | Students | Wirtschaftspädagogik | Business and economics education | Web 2.0-Technologien | Web 2.0 technologies | Lehrplan | Curriculum | Marketingmanagement | Marketing management | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011684371