Will I follow my ideal self everywhere? : exploring consumers' perceptions towards fast fashion influencers on Instagram
Year of publication: |
2023
|
---|---|
Authors: | Tanyatip Kharuhayothin ; Yupin Patarapongsant |
Published in: |
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives. - Cham : Springer International Publishing, ISBN 978-3-031-07326-7. - 2023, p. 77-108
|
Subject: | Clothing | Consumption | Fast fashion | Ideal self | Social media influencer | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Textilhandel | Textile distribution | Bekleidungsindustrie | Clothing industry | Bekleidung | Persönlichkeitspsychologie | Personality psychology |
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