Will perception of customers of McDonald's fast food restaurant be different in India and USA? : a comparative study between the two countries' culture
R.K. Srivastava, Paul Manimoy, Sandeep Bhanot
| Year of publication: |
2021
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|---|---|
| Authors: | Srivastava, R. K. ; Manimoy, Paul ; Bhanot, Sandeep |
| Published in: |
International journal of export marketing : IJExportM. - Olney, Bucks : Inderscience Publishers, ISSN 2059-0903, ZDB-ID 2858136-2. - Vol. 4.2021, 2, p. 150-177
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| Subject: | perception | country culture | fast food restaurants | McDonald restaurants | brand communication | consumer culture theory | CCT | social exchange theory | SET | Gastronomie | Restaurant industry | Konsumentenverhalten | Consumer behaviour | Schnellgastronomie | Fast-food industry | USA | United States | Indien | India | Vergleich | Comparison | Fast Food | Fast food | Nationalkultur | National culture | Wahrnehmung | Perception | Kulturelle Identität | Cultural identity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEXPORTM.2021.115289 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012598603