Will reduced portion size compromise restaurant customer's value perception?
| Year of publication: |
March 2018
|
|---|---|
| Authors: | Ge, Li ; Behnke, Carl ; Tang, Chun-Hung |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 70.2018, p. 130-138
|
| Subject: | Food portion size | Plate size | Value perception | Willingness to pay | Consumer research | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Kundenwert | Customer value | Gastronomie | Restaurant industry | Wahrnehmung | Perception | Ernährungsverhalten | Eating habit |
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