Will you support or oppose? : the impact of region-of-origin bias on oppositional loyalty
Dalia Abdelwahab, Sonia San-Martín and Nadia Jiménez
| Year of publication: |
2023
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|---|---|
| Authors: | Abdelwahab, Dalia ; San-Martín, Sonia ; Jiménez, Nadia |
| Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 35.2023, 3, p. 314-332
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| Subject: | Brand defense | food and beverage industry | in-group identification and ethnocentrism | oppositional loyalty | out-group animosity | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Ernährungsindustrie | Food industry | Getränkeindustrie | Beverage industry | Markenartikel | Brand | Nationalkultur | National culture |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2022.2108182 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014321484