Willingness to pay in food retailing : an empirical study of consumer behaviour in the context of the proliferation of organic products
Year of publication: |
2014
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Authors: | Olbrich, Rainer ; Hundt, Michael ; Grewe, Gundula |
Published in: |
European retail research. - Wiesbaden : Springer Gabler, ISSN 1867-8785, ZDB-ID 2464915-6. - Vol. 28.2014, 1, p. 67-101
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Subject: | food retailing | willingness to pay | organic food | private labels | structural equation modelling (SEM) | Lebensmitteleinzelhandel | Food retailing | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumentenverhalten | Consumer behaviour | Bio-Lebensmittel | Organic food | Strukturgleichungsmodell | Structural equation model | Handelsmarke | Store brand |
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