Willingness to pay : measurement and managerial implications
Kamel Jedidi and Sharan Jagpal
| Year of publication: |
2009
|
|---|---|
| Authors: | Jedidi, Kamel ; Jagpal, Sharan |
| Published in: |
Handbook of pricing research in marketing. - Cheltenham [u.a.] : Elgar, ISBN 1-84720-240-3. - 2009, p. 37-60
|
| Subject: | Preismanagement | Pricing strategy | Zahlungsbereitschaftsanalyse | Willingness to pay | Messung | Measurement | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003819663