Willingness to purchase refurbished products sold online : a qualitative inquiry of young consumers from an emerging market
Jighyasu Gaur, Ankur Srivastava and Ritu Gupta
| Year of publication: |
2022
|
|---|---|
| Authors: | Gaur, Jighyasu ; Srivastava, Ankur ; Gupta, Ritu |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 23.2022, 4, p. 627-650
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| Subject: | Children and brands | Online media | Online purchase | Other media and children | Qualitative methods | Refurbished products | Willingness-to-purchase | Young consumers | Konsumentenverhalten | Consumer behaviour | Kinder | Children | Jugendliche | Youth | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Zielgruppe | Target group | Qualitative Methode | Qualitative method | Markenimage | Brand image | Marketingmanagement | Marketing management | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/YC-11-2021-1417 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013454862