Wine and craft beer in Baja California : an approach to innovation through label design
Mayer Cabrera-Flores, Creta Cota-Cota, Sialia Mellink Méndez, Alicia León-Pozo
| Year of publication: |
2024
|
|---|---|
| Authors: | Cabrera-Flores, Mayer Rainiero ; Cota-Cota, Creta ; Méndez, Sialia Mellink ; León-Pozo, Alicia |
| Published in: |
International journal of entrepreneurship and small business : IJESB. - Genève : Inderscience Enterprises, ISSN 1741-8054, ZDB-ID 2193755-2. - Vol. 51.2024, 1, p. 1-18
|
| Subject: | craft beer | cultural and creative industry | labelling innovation | marketing | wine industry | Weinbau | Wine industry | Bier | Beer | Brauerei | Brewery | Kreativsektor | Creative industries | Wein | Wine | Innovation | Warenkennzeichnung | Product labelling | Konsumentenverhalten | Consumer behaviour | Innovationsmanagement | Innovation management | Gastronomie | Restaurant industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJESB.2024.135217 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015064085